Even thought Saturation list serve their purpose, variable data list are fine tuned lists that target a specific audience. As far as your ROI, there is no beating Variable lists. When Auto Velocity provides a well tuned list to our dealers both parties win. The automotive dealer wins because they get traffic that they want to get. Traffic that buys cars. Auto Velocity wins because we assure ourselves in doing business again.
If you want to make sure that you hit a homerun, Variable data is the way to go. Research show that you only have to send out half the amount that you need to with saturation to get the same results. To have a full understanding of how lists are created and groomed please review the information below.
Using criteria such as age, income, homeownership, etc. to create a targeted mailing list.
This is the number of addresses that fit your selection criteria.
Any direct mail list created from the compilation of public sources such as phone books, deed information, directories, newspapers and courthouse records.
Specialty Mailing List
Through our extensive network of list brokers, we have access to thousands of specialty lists such as boat owners, medical, schools, new construction, pre-screened credit. We can even get subscriber lists for magazines and membership lists for organizations. Call us and we will help you get a great list of prospects for your mailing.
Consumer Mailing List
A compiled mailing list of consumers. Typical selections include geography, income, age, homeowner/renter and children present in household.
Business Mailing List
A compiled mailing list of businesses. Typical selections include geography, type of business, revenue and number of employees.
Occupant Mailing List
These inexpensive lists are perfect when you want to saturate a market of any size. Occupant lists include all the addresses in a geographic area. The occupant mailing list you order will contain the address, city, state, and ZIP+4 but not the name. The files are addressed to Current Resident.
A mailing list compiled of those who have previously purchased from your own company. This would be your customer base.
One Time Use Mailing List
Unless specified otherwise, most mailing list rentals are for a single use. It is understood that the mailer will not use the names on the direct mail list more than one time without prior approval of the mailing list owner.
Sample Mail Piece
Some direct mailing list owners require submission of a sample prior to agreeing to rent their mailing list. This is not required for compiled mailing lists but often is required for specialty mailing lists.
The process of updating a mailing list by correcting and/or removing a name because it is no longer correct.
Combining two or more mailing lists while simultaneously eliminating duplicate names.
With Variable Lists you cannot go wrong.
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- Business Type (SIC Code)
- Size (# of Employees)
- Sales Volume
- Year Started
- Minority Owned Indicator
- Marital Status
- Presence of Children
- Age of Children
- Home Value
- Year Home Built
- Length of Residence
- Dwelling Type
- Median Income of Carrier Route
- Median Home Value of Carrier Route
- Percent of Households with Children
Premium Selects (call for pricing)
- Contact Names
- Job Titles
- Pet Ownership
- Net Worth
- Mail Order
- Mail Responder
- PC Owner
- Credit card Indicator
- Property Type
- Purchase Amount
- Purchase Date
- Loan Amount
- Lender Name